“We’re just about ready to take the next step and trying to figure out how to proceed. Can you help?”
I hear this statement often from entrepreneurs and intrepreneurs — which is appropriate, given my focus. My company and blog name is Decisive Path precisely because my expertise is helping organizations understand the fastest path to sustainable revenue.
So, what do I tell them? First, I ask where they are in their product development and their vision of their business model.
The product development stage is not actually a primary concern of mine at that initial moment, but it typically is so profoundly front and center in the entrepreneur’s mind that it infiltrates almost every answer. That’s why I first offer a chance to give voice to their accomplishments and their vision so that we can then focus on the key to unlock understanding of the business opportunity.
The key is What Problem Is Being Solved.