It’s past Christmas, so I won’t use the list of 12 that becomes popular late in the calendar year. My previous post references several good lists covering prospective customer interviews. Of course, I have to weigh in with mine.
Here’s what I tell my clients and what I do when I’m the Chief Market Validation and Revenue Officer. I number them because I feel the order is important from an effectiveness and efficiency standpoint. My list is definitely more B2B-centric, but little would be adjusted for B2C:
1) Articulate what problem we solve, for whom we solve this problem, and what is the cost to them for NOT solving the problem.